Idea and Imagery

Graphic design  |  Photography  |  Art direction

Basically I’m an Art Director and designer, with wider insights in photography and typography. I come from deep theoretical waters; after studies in Media and Communication, Modern Art and Philosophy, I became a lecturer in the academia in various fields of visual communication and cultural studies. 

For seven-or-so years I worked at different advertising and brand agencies, before turning into a freelance butterfly in the realms of visual communication, graphic design and photography. Whatever assignment I build my work upon concepts, and always strive for clarity.

Currently based in Malmö/Copenhagen. I’m open for inquiries and collaborations – just hit the button below and say hello.


Visual Identity
Branding & Concept Development
Art Direction
Book, Editorial & Packaging Design
Print Production
UI / Website / Mobile Design


Daniel Zachrisson
c/o Varelsen
Gasverksgatan 20
211 29 Malmö